Our formal opinion on Trust Pilot, can they be trusted?
Astflick Group Ltd and Chameleon Scrubs strongly dispute allegations concerning review activity associated with our business. We believe our customers have a right to hear our position, understand the questions we have asked, and examine the wider source material for themselves.
Trustpilot has placed a prominent warning on the Chameleon Scrubs profile stating that it has removed a number of fake reviews for the company. We strongly dispute any implication that Chameleon Scrubs or Astflick Group Ltd created, purchased or commissioned fake reviews.
Identifying activity as suspicious is one thing. Establishing that Chameleon Scrubs or Astflick Group Ltd created, purchased, commissioned or authorised that activity is another. We have asked Trustpilot to provide sufficient evidence establishing that connection.
Chameleon Scrubs has previously contacted Trustpilot regarding reviews appearing on our profile which we did not recognise.
We did not simply accept questionable reviews because they may have been favourable. We raised concerns with Trustpilot.
We do not want fabricated positive reviews any more than we want fabricated negative reviews.
We want genuine customers expressing genuine opinions about their actual experience with our business.
Trustpilot is not our website. We cannot control who creates an account, their location, their device, their internet connection, what other businesses they review, or whether Trustpilot's detection systems later consider their activity unusual.
An unknown individual can submit something concerning Chameleon Scrubs without our prior knowledge or involvement.
Therefore, the fact that Trustpilot considers particular activity suspicious does not, by itself, establish who caused that activity.
If Trustpilot alleges that our company was responsible, we believe it should be able to provide sufficient evidence connecting that activity to Chameleon Scrubs or Astflick Group Ltd.
We do not expect every customer to give Chameleon Scrubs five stars. Like every business, sometimes we get things wrong.
Customers are entitled to criticise us. A genuine one-star review is just as legitimate as a genuine five-star review.
Our dispute is not about suppressing criticism. It concerns the attribution of alleged review manipulation to our company and our request for evidence supporting that allegation.
We looked beyond our own dispute and found considerable public discussion concerning Trustpilot's moderation and review-detection processes. The material below includes regulatory reporting, independent analysis, forum discussions and individual user experiences.
Reuters reported in March 2026 that Italy's competition regulator imposed a €4 million fine on Trustpilot. Trustpilot disputes the regulator's findings and has stated that it is appealing.
Read Reuters →An independent examination of Trustpilot's review system, automated detection, moderation and the limitations consumers should consider when interpreting online review scores.
Read WiserReview →Richman SEO Training published an analysis of approximately nine million Trustpilot reviews across 198,000 businesses, looking at organic reviews, invited reviews, flagging and review manipulation.
Read the analysis →RSH Web has published a strongly critical article examining Trustpilot's moderation practices and business model. These are the author's opinions and allegations.
Read RSH Web →A public MoneySavingExpert discussion includes consumers describing reviews they considered genuine being challenged or removed.
Read the forum discussion →A public discussion containing individual opinions and experiences concerning Trustpilot reviews and the reliability of online review platforms.
Read the Quora discussion →A recent Reddit discussion questioning Trustpilot's moderation and regulatory oversight.
Read on Reddit →A business owner alleges that Trustpilot removed two of four reviews which the poster believed came from legitimate customers.
Read on Reddit →A business publicly alleges that more than 100 reviews it regarded as genuine were removed from its Trustpilot profile.
Read on Reddit →Users discuss concerns surrounding moderation, including allegations about the removal of positive reviews.
Read the discussion →A business owner alleges that more than 40 genuine customer reviews were removed and discusses attempts by customers to challenge the removals.
Read on Reddit →A public discussion containing complaints from users who claim legitimate reviews were classified as suspicious or fake.
Read on Reddit →Trustpilot has now placed a Consumer Warning against Chameleon Scrubs. That warning is publicly visible to existing and prospective customers.
We therefore believe it is entirely reasonable that our customers are also able to understand that we categorically dispute the allegations and have requested evidence supporting them.
We have asked Trustpilot to identify the activity concerned, explain precisely what it alleges our company did, and provide sufficient evidence connecting that alleged activity to Chameleon Scrubs or Astflick Group Ltd.
If credible evidence demonstrates wrongdoing by somebody acting for our business, we will investigate it. What we will not do is accept an allegation of deliberate corporate misconduct without challenging the evidence upon which that allegation is based.
Chameleon Scrubs does not use Trustpilot TrustBoxes or Trustpilot brand marks on our website and has no intention of doing so.
Trustpilot is an independent third-party review platform. Astflick Group Ltd and Chameleon Scrubs are not affiliated with, partnered with or endorsed by Trustpilot.
Customers should likewise not interpret the existence of a Trustpilot profile concerning our business as an endorsement of Trustpilot by Astflick Group Ltd.
Chameleon Scrubs would like to thank all NHS and Healthcare workers for their hard work, and dedication shown during this unprecedented time. We can’t start to understand the pressure you are all under. As a token of our thanks we are offering 10% discount on all items across our site.
Please use discount code NHS10 when you checkout.
Chameleon Scrubs
27 Old Gloucester Street
London
WC1N 3AX
Email: sales@chameleonscrubs.co.uk
Telephone:
Fax: 0871 918 1640
©2026 Chameleon Scrubs, all rights reserved.
Chameleon Scrubs is a trading name of Astflick Group Limited, registered in England and Wales.
Company registration number 05950580.
Registered Office: Unit 7, Latham Road Business Park Latham Road, Huntingdon. Cambridgeshire. PE29 6YE. United Kingdom.
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